Facing a crisis requires, skill, dexterity and self-control. As harrowing as a crisis can be, remember it is an opportunity to demonstrate your values through your actions.
Anyone can find themselves mired in a crisis. In fact, chances are good you will come face to face with crisis at some point in your career.
We counsel clients every day about crisis. We have distilled into the following blog posts what we know, and what we have learned in the crucible of crisis.
Our blog posts are broken into four categories – crisis response, crisis preparation, reputation management and cautionary tales. We put them in this order because this is often the progression of people's experience with crisis. It should be the other way around.
Your reputation is your most valuable asset. It is hard to earn, but easy to lose. In the digital age, losing your hard-earned reputation can occur in an instant.
Preparing for a crisis reflects a realization that your aren't immune from crisis. A useful, reputation-saving crisis communications plan starts with identifying your vulnerabilities, anticipating how a crisis might take place and taking the advance steps needed to be ready if a crisis occurs.
Some organizations opt for a shortcut, ripping a crisis communications plan template from an online source and filling in the blanks. You might just as well buy a lottery ticket. Crises affecting a fast food restaurant, manufacturing facility and commercial bank are radically different. You don't need a generic plan; you need a plan built around the scenarios you actually might encounter.
We hope you will find our shared counsel of value. We also hope it will inspire you and your organization to make sure you are prepared for a crisis. If we can help, all the better.
Just remember, a crisis is all about your reputation. People can forgive a mistake. However, they are unlikely to forget if you blow the response.